Let’s say you have an iPhone, and your carrier is AT&T.* That puts you deep inside what Scott Adams (of Dilbert fame) calls a confusopoly (and illustrates here). His text explanation: A confusopoly is a situation in which companies pretend to compete on price, service, and features but in fact they are just trying to confuse customers… Continue reading Cataracts for Customers
Category: Companies
Personal vs. Personalized
In Worth The Deal? Groceries Get A Personalized Price, Ashley Gross on NPR says, Heather Kulper is one of those people who really wants to get a good deal. She’s a mom in a suburb north of Seattle who writes a blog about coupon clipping and saving money. On a recent shopping trip to Safeway, Kulper… Continue reading Personal vs. Personalized
Let’s help NBC prep for the 2014 Winter Olympics
The 2012 Summer Olympics are almost over, but not the challenge of a world where more and more customers are looking to watch coverage — especially of the live kind — on devices other than TVs, and through connections other than cable and satellite. This has proved hard for many cable and satellite TV customers… Continue reading Let’s help NBC prep for the 2014 Winter Olympics
Which companies love customers?
Not love to have them, but love interacting with them, knowing them, talking with them, learning from them, involving them in the business, and letting them take the lead sometimes. (And not just by using a “loyalty card” or some other gimmick.) In The Intention Economy, I give two examples, one offline and one on.… Continue reading Which companies love customers?